Search engine optimization (SEO) is proven method of business 2 business marketing to produce the highest quality of traffic to a website. Regardless of anything else, if you do not have an visitors, traffic, to your site – then nothing matters at all. Obviously there’s more to it than just having a website, or blog. So if you want the rest, then you’ll have to optimize your site for search engine positioning. Ok, great – now let’s move onto some meat and potatoes SEO techniques.
Obtaining targeted leads involves link anchor text, and you will always want to use this to your favor as much as possible. If you don’t know, the text used in your links is called the anchor text. It’s important, for your backlinking, that you use relevant anchor text to all your pages especially the primary keyword phrase for your site – but only for the relevant page. For example, if your site deals with “widgets” and the keyword you’re targeting is “neat widgets”, then the keyword phrase “neat widgets” needs to come in the anchor text of your incoming links. You don’t want the search engines thinking your site is about, Click Here, but that’s what they’ll think if you use that as your anchor text in your backlinks. Your site will suffer penalities from the search engines because there will be a discrepancy between your anchor text and your site topic.
Of course this will make your content more relevant for your keywords, and with proper backlinks you may have a fighting chance.The better your content is, the better time you’ll have along the way with targeted leads. The best content is unique, original, well researched, solves some kind of problem, or just informs people about something. If you have a lot of great content, then you’ll be in an even better position. Also, avoid any content that is copied for somewhere else on the web or else your site can get caught up in the duplicate content filter.
It’s really best, and easiest, to work these things out first before you begin building your site. Using Flash and heavy graphics that are not really necessary is something to be avoided. Search engines can only read text, so make sure you give them high quality content on your site that they can crawl and index.
This is crucial because in the long term a lot of your traffic will depend on search engines. High search engine rankings can bring you all the traffic you need, but you have to be willing to do the proper SEO to get that. Just make sure you don’t ignore the above tips that we discussed and focus on creating a website that isn’t based on flash and on getting ranked for long tail keywords. In the long run you will realize that most of the steps you take to optimize your site will give you benefits such as growing trust with the search engines, consistent traffic and more exposure.
Get your Free Download of “Limitless Lead Generation Guide” for more targeted leads. David Huffman is an expert in business 2 business marketing and is continually updating his website with innovative strategies.
